Stock Market Today (LIVE): A Bevvy CEO Adapts as Consumers Scrimp; UPS Dumps Amazon Volume for Margins

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2:28 pm — KO +4.55%

In a Wall Street Journal interview published today, Coca-Cola (KO +4.11%) CEO Henrique Braun — just four weeks into the job — outlined his affordability strategy as consumer sentiment hits historic lows, weighed by the Iran war, persistent inflation, and a weakening job market. His answer: smaller packages. Braun is expanding 1.25-liter bottles and single-serve mini cans, calling them "a choice that fits into their daily disposable income." The strategy pairs with a premiumization push; Coke grew North America volume 4% in Q1, which also saw profit rise on a stronger-than-expected 12% sales gain.

2:00 pm

Lululemon Athletica (LULU 2.62%) disclosed in a preliminary proxy filing that founder and major shareholder Chip Wilson has been advising rival athleisure brands Alo and Vuori, deepening the rift between Wilson and the company’s board.

1:25 pm -- UPS -3.3%

United Parcel Service (UPS 3.06%) shares fell 5% Tuesday as the courier’s strategic "glide down" from Amazon (AMZN 0.72%) volume unnerves investors. Amazon now accounts for just 8.8% of total revenue, down from over 13%, as CFO Brian Dykes prioritizes higher-margin small business shipments. While UPS beat first-quarter estimates, adjusted operating profit plunged to $1.3 billion from $1.8 billion last year. The market remains skeptical of this transition; UPS shares have gained only 6% over the past year, vastly underperforming rival FedEx (FDX +0.93%), which soared 82% through aggressive cost-cutting. Management must now prove that shedding massive volume and 30,000 jobs can actually deliver the promised margin expansion in a soft domestic market.

1:10 pm -- SRAD -12.1%

By David MeierTeam Rule Breakers

Sportradar (SRAD 11.99%) chose the wrong time to come in a little short on revenue and profit growth, despite all the cash the company continues to generate. Sales and profits came in under expectations as a result of currency exchange changes. However, it reiterated its strong full-year growth in revenue and cash flow. What's more, management commented that the recent short reports do not reflect how the company runs its business. The stock is down about 15% today, and management continues to buy more.

12:35 pm -- WULF -4.8%

By Preston Freeman

Just started a position in TeraWulf (WULF 3.99%) and the story here is getting a lot more interesting.

This isn't just a bitcoin miner anymore; the pivot into AI infrastructure feels like the real unlock. Over $12B in contracted HPC revenue with partners tied to Google-backed ecosystems gives this a much different profile than your typical miner. If they can execute on scaling toward 1GW of capacity, this starts to look more like a power/data center play than a crypto trade.

Curious to see what others may make this pivot and how well it plays out.

12:05 pm -- AMZN -0.4%

Amazon (AMZN 0.72%) launched "Quick" on Tuesday, a desktop AI agent designed to automate complex workflows across competing platforms like Microsoft (MSFT +0.60%), Google (GOOG 0.28%), and Zoom (ZM +0.37%). By performing proactive actions—such as drafting emails and updating Salesforce (CRM +0.95%) records—Amazon is making an aggressive push into the enterprise software market. This move arrives as the "SaaS-pocalypse" wipes out trillions in market cap for incumbents like ServiceNow (NOW +0.18%), as investors fear AI will render per-seat subscription models obsolete. Amazon is betting its built-in security and deep cross-platform integration will allow it to thrive where legacy software providers are currently faltering.

11:25 am — SPOT -13.5%

By Sanmeet DeoTeam Rule Breakers

Yes, Spotify's (SPOT 12.34%) stock just dropped 11% on earnings day. Take a few deep breaths. Rule Breaker investors don't get spooked by big stock declines; we dig deeper.

Here's what actually happened: The company delivered its second-highest gross margin in history, grew free cash flow 54% year-over-year, and added 10 million new monthly users, then got punished because next quarter's profit guidance missed Wall Street's spreadsheet by about 8%. The culprit? Management is deliberately spending more on AI, marketing, and cloud infrastructure right now, at a moment when they believe (and the early data supports) that they're sitting on the biggest product opportunity since the iPhone App Store in 2009.

10:15 am — UPS -5.3%

United Parcel Service (UPS 3.06%) delivered a first-quarter beat on both revenue and earnings, yet shares tumbled 5% as investors weighed a 2.3% dip in domestic volume. The shipping giant reported adjusted earnings of $1.07 per share on $21.2 billion in revenue, exceeding analyst expectations despite a year-over-year decline. CEO Carol Tomé characterized the quarter as a "critical transition," reaffirming full-year 2026 guidance and signaling a return to profit growth by the second quarter. While fuel surcharges and Middle East volatility have not yet disrupted operations, the market remains cautious about the pace of the logistics recovery and shifting consumer demand.

10:35 am — INCY flat

Incyte (INCY 0.10%) surpassed first-quarter expectations on Tuesday, fueled by resilient demand for its flagship cancer treatments. The drugmaker reported adjusted earnings of $1.81 per share on revenue of $1.27 billion, comfortably ahead of Wall Street projections. While top-seller Jakafi grew 7% to $757.8 million, investors are closely monitoring Opzelura, which missed sales targets despite a 20% year-over-year increase. The company also tapped industry veteran Suketu Upadhyay as its new CFO. However, a conservative full-year revenue reaffirmation of $4.77 billion to $4.94 billion has some analysts wary of an impending "patent cliff" for core products, suggesting the current momentum may face structural headwinds in the near future.

9:20 am — META -0.8% in pre-market trading

Meta (META 1.17%) faces a critical narrative shift during Wednesday's earnings call as CEO Mark Zuckerberg pivots from open-source altruism to a commercial AI offensive. The company recently debuted Muse Spark, its first closed-source model designed to compete directly with paid services from Google (GOOG 0.28%) and OpenAI. While Meta AI currently trails Anthropic’s Claude in coding, it leads GPT in vision and text performance. Analysts expect Q1 revenue to jump 31% to $55.6 billion, but the spotlight remains on how this new model will monetize beyond advertising. With capital expenditures projected to hit $135 billion, investors are seeking a concrete roadmap to justify Meta’s massive infrastructure spend and recent 10% workforce reduction.

9:35 am — NVDA -2.9%, AVGO -3.9%, ORCL -4.8%, KO +5.2%, SHW +0.3%

Equity futures slipped Tuesday as a report of slowing revenue growth at OpenAI ignited fears of a broader artificial intelligence slowdown. The news hammered chipmakers, sending Nvidia (NVDA 1.21%) and Broadcom (AVGO 4.31%) lower, while Oracle (ORCL 3.72%) dropped 7% on concerns over future computing contract payments. Geopolitical tension added further pressure as President Trump canceled an envoy trip to Pakistan, stalling Iran ceasefire talks and sending Brent crude above $112. Despite the tech rout, the Dow found support from strong earnings beats by Coca-Cola (KO +4.11%) and Sherwin-Williams (SHW 3.50%), highlighting a stark divide between resilient blue-chips and overextended tech valuations ahead of "Magnificent Seven" reports.

8:05 am -- ORCL -7.40%, AMD -6.03%, CRWV -7.51% in pre-market trading

The "AI complex" faced its sharpest sell-off in months Tuesday after a Wall Street Journal report revealed OpenAI missed critical internal targets for revenue and user growth. SoftBank (SFTBY 11.22%) shares plummeted 10% in Tokyo, while Oracle (ORCL 3.72%) and AMD (AMD 2.66%) slid as much as 7% premarket, as investors questioned if AI returns can justify a projected $600 billion in data center commitments. According to the report, OpenAI failed to reach its year-end goal of 1 billion weekly active users for ChatGPT, while CFO Sarah Friar reportedly expressed private concerns that the firm may struggle to fund future computing contracts if sales don't accelerate.

8:00 am -- ARM -6.92% in pre-market trading

Arm Holdings (ARM 6.97%) shares fell approximately 8% yesterday (and are down again in pre-market trading) as the worst Nasdaq-100 performer, with investors taking profits following a steep AI-driven rally that saw the stock surge over 50% since early April.

7:30 am -- SPOT -7.63% in pre-market trading

Spotify (SPOT 12.34%) fell over 9% ahead of the market open as results showed ad-supported revenue decreased by 5% year over year, with concerns about growth for the coming quarter. Revenue grew by 10% year over year, reflecting a 9% subscriber growth rate.

6:00 am -- MU -1.63%, SNDK -1.48% in pre-market trading

The artificial intelligence arms race has triggered a "memory supercycle," sending shares of Micron (MU 3.17%) and SanDisk (SNDK 4.11%) to historic highs as the industry grapples with a structural shortage. Melius Research analyst Ben Reitzes upgraded Micron on Monday, citing the "unusual durability" of AI-driven demand that could sustain this cycle through 2030. Micron's market cap is now closing in on $600 billion, while SanDisk has seen an astronomical 3,190% gain over the last 12 months. The frenzy is driven by the extreme requirement for High Bandwidth Memory (HBM) and enterprise-grade NAND storage, which are essential for Nvidia (NVDA 1.21%) and AMD (AMD 2.66%) to power next-generation data centers.

5:15 am -- PLTR -0.15% in pre-market trading

Palantir (PLTR 1.07%) was the subject of the latest Scoreboard video.

5:00 am -- BTC -4.31%

Bitcoin (BTC 0.91%) hit a 12-week high of $79,488 on Monday as traders reacted to reports that Iran has proposed a new deal to reopen the Strait of Hormuz. The "risk-on" sentiment was short-lived, however, as the token retreated toward $77,000 after Preside