
Salesforce to buy Braze for $5.7 billion, CRM shares slide 3%
Investing.com -- Salesforce (NYSE: CRM) agreed to acquire customer engagement software company Braze (NASDAQ: BRZE) for approximately $5.66 billion in enterprise value, offering $47.50 per share in cash in a deal aimed at strengthening its marketing and artificial intelligence capabilities.
Salesforce shares fell 3% following the announcement. Braze shares were halted pending news, with the stock expected to open higher after closing at $30.04 in the previous session. The proposed cash consideration represents a premium of approximately 58% to that closing price.
The deal would add Braze’s real-time customer engagement and AI-powered personalization technology to Salesforce’s marketing and customer relationship management products. The transaction is expected to close in Salesforce’s fiscal 2028, subject to shareholder approval and regulatory clearances.
“Bringing that capability together with Salesforce Marketing Cloud, CRM, and Data 360 will deliver that wow moment in every custom


















