The business has been around 25+ years, has a brand recognized in many places, makes good quality items, is growing in china, and still has 40% + gross margins. And also great ROIC. Their store level worker incentives used to be quite aligned and good for business (not sure if that's changed or not).
I'm invested (although in hindsight I bought it at too high a price) but I'm looking for contradictory opinions. Why am I wrong?
Sure it can be the next Nike and go down the shithole but at sub-10 PE seems like still value > price.
Please can someone give me good disconfirming evidence so that I can see the other side better? And assess where I might be *very* wrong?