Key insights
- The author discusses the recent selloff in Planet Fitness (PLNT) stock following soft guidance and a CFO departure, despite strong membership numbers and positive analyst ratings. The author believes the market may be overreacting and anticipates a strong upcoming earnings report due to typical seasonal strength. This could lead to a short-term positive impact on the stock.
Stock dropped ~9% after a Q4 beat but soft 2026 guidance (4-5% same-store sales growth, 9% revenue growth — both misses). Now sitting at 52-week lows around $73, down 25% YTD.
Since then: CFO departed abruptly, two new Overweight initiations from KeyBanc and Wells Fargo, Jefferies still at $175 saying they’d buy “aggressively,” and consensus price target sits around $117 — implying ~60% upside from here. Next earnings May 6.
The business itself looks good… really good… 20.8M members, continued expansion, solid franchise model. But the guidance cut and CFO transition in the same two-week window spooked people.
Is the selloff overdone, or is the market pricing in something real about the membership growth ceiling? Does the CFO departure concern anyone here or is it just noise on top of a guidance miss?
As an avid gymer, I swear it seems that membership is climbing as of late, I have a big feeling they are going to crush next earnings, especially since this is typically the strongest quarter with New Year’s resolution impacts. Curious how the community feels about this?