Key insights
- Take-Two Interactive has priced its highly anticipated 'Grand Theft Auto VI' at $79.99, with a launch date of November 19. The 'Ultimate Edition' will be $99.99. This pricing strategy for a major release could signal a trend in the gaming industry, potentially impacting consumer spending on entertainment and the stock performance of related companies. The significant sales expected could provide a boost to the technology and entertainment sectors.
June 24 (Reuters) - Take-Two Interactive Software has priced its highly anticipated "Grand Theft Auto VI" at $79.99 and will launch the game on November 19, the company said on Wednesday.
"GTA VI" is expected to be the world's largest videogame launch, bringing in billions of dollars in sales within days of release due to the franchise's heft and strong track record of its creator, Rockstar Games.
Take-Two had said earlier this month that pre-orders for the title would start on June 25, after multiple delays.
"The Grand Theft Auto VI: Ultimate Edition" will cost $99.99 and adds exclusive vehicles, weapons and apparel woven into the story of Jason and Lucia, the protagonists of the game.
(Reporting by Aditya Soni in Bengaluru; Editing by Leroy Leo and Maju Samuel)