Ford partners with onX to offer free outdoor navigation apps

MISSOULA, Mont. - Ford Motor Company (NYSE:F) announced today a collaboration with onX to provide eligible Ford owners with complimentary one-year access to the outdoor navigation company’s suite of mapping applications. The $45.8 billion automaker continues to expand its software-driven services as it seeks to enhance vehicle personalization and customer engagement.

Ford owners in the U.S. with 2017 model year and newer vehicles equipped with an active modem who are new onX customers can receive free Elite memberships to onX Offroad, onX Hunt, onX Backcountry, and onX Fish Midwest, according to a press release statement. The offer runs through December 22, 2028.

The onX Offroad app provides access to more than 650,000 miles of routes with difficulty ratings and descriptions. The Hunt app offers public and private land boundary navigation and scouting tools. Backcountry includes over one million miles of hiking, biking, and ski routes, while Fish provides water access points and species information in the Midwest.Ford’s stock has delivered a 17.5% return over the past year, though shares are down 13.6% year-to-date amid broader industry challenges. According to InvestingPro analysis, Ford currently appears overvalued relative to its Fair Value, with the platform’s financial health rating showing a "Fair" overall score. For deeper insights into Ford’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available for this and 1,400+ other US equities.

The onX Offroad, Hunt, and Fish apps integrate with Apple CarPlay and Android Auto, allowing users to display maps on their vehicle screens. Users can download offline maps for navigation in areas without cell service.

"Our team at Ford is beginning a journey toward radical vehicle personalization using software, and this is an example of how you can make your experience true to what you’re passionate about or want to learn," said Mike Aragon, President of Integrated Services at Ford.

The companies are launching a content series called Chasing Off-Road Confidence, hosted by Chase Gentry, featuring Ford customers exploring outdoor destinations using Ford vehicles and onX Offroad.

Customers who held an onX Elite membership in the 12 months prior to activation are not eligible for the complimentary membership on the same app. Credit card activation is required, and memberships will automatically renew until cancelled.

In other recent news, Ford Motor Company has announced a significant issuance of $1.5 billion in 5.420% notes due April 9, 2031, under its effective registration statement filed with the Securities and Exchange Commission. This financial move comes amid Ford’s recall of a substantial number of vehicles in the United States due to various defects. The company is recalling 1.74 million vehicles because of a rearview camera failure and nearly 4.4 million vehicles due to a software defect that affects trailer lighting and braking systems. Additionally, Ford is addressing a safety concern by recalling over 412,000 Explorer vehicles due to issues with rear suspension toe links that may fracture.

These recalls highlight ongoing challenges in ensuring vehicle safety and compliance with federal standards. Meanwhile, the Trump administration has rescinded a rule that previously incentivized automakers to produce electric vehicles, potentially impacting Ford’s strategy in meeting federal fuel economy requirements. These developments reflect Ford’s current operational and regulatory landscape, with significant implications for its production and safety protocols.

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