Key insights
- The user is seeking to understand the market's negative sentiment towards packaged food consumer staples companies like Campbell Soup, Kraft Heinz, and General Mills, despite their high dividend yields. The core question revolves around the significant debt levels these companies carry and why they are generally disliked by analysts, contrasting with the 'buy the hate' investment philosophy. This sentiment, while not directly impacting immediate market movements, reflects potential value or risk considerations within a defensive sector.

I have been looking to add to my 15-20 core stocks with non correlated returns like Ray Dalio suggests. I was looking at Campbells soup, Kraft Heinz, and General Mills, as well as a few others in the sector.
WTF is with these companies they have massive dividend yeilds and all the YouTube analysis hates them. Rick Rule says buy the hate. But they all have a mountain of debt. What gives? Im trying to find out why they took on so much debt.
It seems like if its a company in the grocery store and convenient store and it sells a bunch of packaged food consumer staples it has a mountain of debt and everyone hates it.
I tried looking up the history of this but I can't find an explanation. Aside from Kraft Heinz being "warren Buffet's worst pick"... but that doesn't explain General Mills or anything else in this sector.
What's the story? Why all the hate for the sector?