Key insights
- Netflix is in discussions to expand its NFL game package, potentially acquiring rights to the Thanksgiving Eve and an international game. This move signals Netflix's continued investment in live sports to attract and retain subscribers. While positive for Netflix, the impact on the broader US equity market is limited, primarily affecting media and entertainment stocks.
Investing.com -- Netflix is in talks to expand its National Football League game package from two to four games, according to a report from the Wall Street Journal, citing people familiar with the matter. The streaming service is targeting the NFL’s new Thanksgiving Eve game and an international game, likely in the season’s opening week.
The company is in the final year of its three-year Christmas Day game package, for which it paid about $75 million per game.
The NFL reclaimed rights to four games as part of its deal last year to sell the NFL Network to Disney’s ESPN and take an ownership stake in the sports service. A fifth game, the first international game of the season, is also available after the NFL sold it as a stand-alone property for the past two seasons.
The league is taking a flexible approach to selling the games and is willing to field offers for some or all of the inventory from potential buyers, said a person familiar with the NFL’s thinking. The five games could be sold to multiple services.
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