SNAP could jump on Tuesday when Specs AR glasses release date are announced

On Tuesday Snap Inc CEO Evan Spiegel is the keynote speaker at AWE. He’s highly expected to announce a 2026 release date for the consumer version of the very anticipated Specs AR glasses.

The market might react to it depending on what information Spiegel shares. Maybe he is going to show the final version of the glasses for the first time ever.

Snap has been trying to diversify away from its volatile core digital advertising business by licensing its AR technology. Investors love recurring, high-margin revenue. Announcements regarding new brand partnerships (e.g., major retail, e-commerce, or industrial giants using Snap’s Lens Studio and AR enterprise tools) could instantly boost confidence in the company’s revenue-generating future.

SNAP stock has faced major headwinds regarding user growth in North America and heavy spending on infrastructure. Because of this, it often attracts short sellers. If Spiegel delivers a highly polished presentation with actual "wow factor" tech demos, it can catch short sellers off guard, triggering a rapid "short squeeze" as they scramble to buy back shares to cover their positions, forcing the stock price upward.

Snapchat+ crossed a massive milestone by reaching 25 million paying subscribers. This rapid growth propelled Snap's direct subscription business to a $1 billion annualized revenue run rate (ARR). To put that in perspective, "Other Revenue" (which is primarily Snapchat+ along with premium features like Lens+ and Memories storage) surged 87% year-over-year to $285 million in Q1 alone.

It has officially become one of the fastest-growing consumer subscription products in the world. Which is why I’m long 42,000 shares…