Key insights
- Netflix is expanding its live event strategy in South Korea, starting with a BTS concert. This signals Netflix's continued investment in international content and its exploration of new revenue streams beyond traditional streaming. While positive for Netflix, the immediate impact on the broader US equity market is minimal.
SEOUL, March 20 (Reuters) - Netflix anticipates more opportunities for live events in South Korea, the company said on Friday, as the U.S. streaming platform prepares to livestream a highly anticipated BTS comeback concert in Seoul.
At a press conference, Brandon Riegg, Netflix's vice president of nonfiction series and sports, added that the company's investment in Korea would continue to grow, saying that they hoped the BTS event on Saturday would be "a spectacle unlike anything we've seen before." https://finance.yahoo.com/sectors/technology/articles/netflix-sees-more-prospects-live-023245726.html?pl2=everyday-hero_latest