Netflix to refocus on ads, content after failed Warner Bros bid

STREETINSIDER.COMApr 15, 10:03 AM UTC

Key insights

  • Netflix's upcoming earnings report will focus on content spending and ad revenue growth after its failed Warner Bros bid. Increased competition from a combined Warner Bros and Paramount Skydance could negatively impact Netflix's market share, potentially leading to reduced growth forecasts and investor concerns.
Netflix to refocus on ads, content after failed Warner Bros bid

By Harshita Mary Varghese ‌and Kritika ​Lamba

April 15 (Reuters) - ​Investors will look for Netflix to emphasize content spending and ad business growth as key drivers when it ‌reports quarterly earnings on Thursday, marking the streaming giant's ⁠first results since its failed bid for Warner Bros Discovery.

Buying Warner Bros would have ‌handed Netflix a clutch ‌of prized franchises including "Game of Thrones" and "Friends" without the costly effort of building out its own.

Instead, the company will face tougher ​competition from a combined Warner Bros and Paramount Skydance, if that proposed $110 billion deal closes.

(Reporting by Harshita Mary Varghese and Kritika Lamba in Bengaluru; Editing by ‌Pooja Desai)

Continue reading on STREETINSIDER.COM

Related Articles