Amazon launches 30-minute delivery service across U.S. cities

SEATTLE - Amazon.com Inc. (NASDAQ:AMZN) announced Monday the rollout of Amazon Now, a delivery service offering groceries and household items in 30 minutes or less across dozens of U.S. cities. The $2.89 trillion market cap retailer continues to strengthen its position as a prominent player in the broadline retail industry.

The service is available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, with expansion underway in Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City. The company plans to reach tens of millions of customers by year end, according to a press release statement.

Amazon Now offers thousands of products including fresh groceries, household essentials, and local items. Prime members pay a delivery fee of $3.99 per order, while non-members pay $13.99. Orders below $15 incur an additional fee of $1.99 for Prime members and $3.99 for non-members.

"Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less," said Udit Madan, Senior Vice President of Amazon Worldwide Operations.

The service operates from smaller fulfillment locations positioned near residential and commercial areas. In most locations, Amazon Now operates 24 hours a day. Customers can access the service through the Amazon app or website at amazon.com/now.The expansion comes as Amazon’s stock has delivered strong returns, up 16.5% year-to-date and trading near its 52-week high. With 25 analysts recently revising earnings upward, Wall Street shows confidence in the company’s growth initiatives. InvestingPro subscribers access 13 additional exclusive tips about Amazon’s financial health and market position.

The launch adds to Amazon’s existing delivery options, which include 1-hour and 3-hour delivery on more than 90,000 products and same-day delivery on millions of items. The company also operates Prime Air drone delivery in nine U.S. locations.

Amazon reported delivering over 8 billion items same or next day to U.S. Prime members in 2025, representing a 30% increase from the prior year. Groceries and everyday essentials accounted for half of those deliveries.

Prime membership includes free shipping on over 300 million items in the U.S.According to InvestingPro analysis, Amazon currently trades above its Fair Value, placing it on the platform’s Most Overvalued list. Investors can explore detailed valuation metrics and comprehensive analysis in Amazon’s Pro Research Report, available for this and 1,400+ other US equities.

In other recent news, Amazon.com Inc. announced that its pharmacy will now stock Novo Nordisk’s Ozempic pill, a treatment for type 2 diabetes, with the option of same-day delivery. This move follows Amazon’s earlier decision to stock Novo Nordisk’s weight-loss drug Wegovy and Eli Lilly’s Foundayo pill. In another development, Amazon Web Services (AWS) has become the official cloud partner of the Women’s National Basketball Association (WNBA) through a multi-year deal. This partnership includes the launch of "WNBA Inside the Game powered by AWS," which will offer fans real-time player tracking data and analytics. Additionally, AWS has launched the Claude Platform, providing customers access to Anthropic’s native platform directly through AWS accounts, marking a first in cloud provider offerings. Meanwhile, Amazon is preparing to issue Swiss franc bonds to finance artificial intelligence expenditures, with BNP Paribas SA, Deutsche Bank AG, and JPMorgan Chase & Co. handling the sale. These bonds will span maturities from three to 25 years, indicating a strategic move to tap into new debt markets.

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