Key insights
- Meta is testing a premium subscription service, Instagram Plus, in select markets (Mexico, Japan, Philippines). The subscription unlocks exclusive features for users. The test comes two months after Meta announced plans to trial new subscription offerings across Instagram, Facebook, and WhatsApp. There is no immediate impact on US equities.
Investing.com - Meta has started testing a premium subscription service called Instagram Plus in select countries, the company confirmed on Monday, according to a report from Techcrunch. The test comes two months after Meta announced plans to trial new subscription offerings across Instagram, Facebook, and WhatsApp.
The subscription unlocks several exclusive features for users. Subscribers can view Stories without the poster knowing they viewed it and see how many people have rewatched their Stories, Meta said in an email.
Instagram Plus allows users to create unlimited audience lists for Stories, moving beyond the current Close Friends option. This lets users group followers into different lists and customize who sees each Story.
Additional features include the ability to extend a Story for an extra 24 hours and spotlight a Story once per week, which brings it to the front of the Stories tray for followers. Subscribers can also send an animated "Superlike" on others’ Stories and search their Story viewer list to find specific viewers without scrolling through the entire list.
Social media reports suggest the subscription is being tested in Mexico, Japan, and the Philippines. Pricing differs by market, with the service costing MX$39 per month in Mexico, ¥319 per month in Japan, and PHP 65 per month in the Philippines, according to user screenshots.
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