TORONTO - Paramount and UFC announced an expansion of their media rights partnership that will make Paramount+ the exclusive home of UFC Numbered Event main cards in Canada for six years starting in 2027.
The agreement will provide Paramount+ subscribers in Canada with access to all 13 UFC Numbered Event main cards annually at no additional cost, according to a press release statement. UFC Numbered Events typically feature championship bouts and the organization’s prominent fighters.
"Beginning in 2027, Paramount+ subscribers in Canada will get every UFC Numbered Event main card live, at no additional cost," said UFC President and CEO Dana White.
The announcement builds on a seven-year, multi-territory UFC media rights partnership between Paramount (NASDAQ:PSKY) and UFC that was announced in 2025. The media giant, with a market cap of $11.7 billion, is currently trading below its InvestingPro Fair Value estimate, suggesting potential upside for investors as the company expands its streaming content portfolio. Under that broader agreement, Paramount+ offers all 13 UFC Numbered Events and 30 Fight Nights in the U.S. and Latin America, while Australian subscribers receive all 30 UFC Fight Nights and prelims for all UFC Numbered Events.
Rodrigo Mazón, Paramount+’s Head of Direct-To-Consumer in Latin America and Canada, said the expanded partnership allows the service to reach an engaged mixed martial arts audience in Canada.
The companies stated that the debut of UFC on Paramount+ in the U.S. and Latin America earlier this year drew over 10 million households, which watched more than 100 million hours of UFC programming. The strong viewership comes as seven analysts have revised their earnings upwards for Paramount, according to InvestingPro data, which tracks over 1,400 US stocks with comprehensive Pro Research Reports.
UFC has held 37 events across 11 Canadian cities since debuting in Canada with UFC 83 in 2008. Details on the first UFC events to stream on Paramount+ in Canada will be announced later this year.
TKO Group Holdings (NYSE:TKO) owns UFC.
In other recent news, Paramount Skydance Corporation has announced several significant developments. Paramount has commenced cash tender offers and exchange offers for notes issued by Warner Bros. Discovery subsidiaries, totaling approximately $2.4 billion in aggregate principal amount. This move is part of Paramount’s proposed acquisition of Warner Bros. Discovery, Inc. Additionally, Warner Bros. Discovery has increased its loan sale for the second time, enabling the company to fully replace $15 billion of short-term financing ahead of its planned acquisition by Paramount. A JPMorgan Chase & Co.-led bank group raised the loan from approximately $10 billion due to strong demand for credit.
Moreover, Paramount has announced a multi-year, first-look deal with Warner Music Group to develop theatrical films based on the lives and music of artists from WMG’s roster. This partnership will involve collaboration with artists, songwriters, or their estates. In another development, Paramount’s CFO, Dennis Cinelli, is scheduled to speak at the MoffettNathanson Media, Internet and Communications Conference. Lastly, Warner Bros. Discovery has received the required consents for proposed amendments to indentures governing approximately $17.2 billion in senior unsecured notes. These supplemental indentures became effective upon execution and will become operative upon the payment date of the consent solicitations.
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