Key insights
- Truist data indicates a 50% week-over-week increase in Crocs' TikTok Shop sales, reaching $2.2 million, driven by women's sandals. While positive, this figure remains below previous highs. Truist also tracks other brands like VFC, Under Armour, Gap, Ralph Lauren and Ulta Beauty on TikTok, providing broader insights into consumer trends. This data offers a glimpse into shifting consumer preferences and the growing influence of social commerce.
Investing.com -- Crocs' estimated weekly gross merchandise value on TikTok Shop grew approximately 50% week-over-week to around $2.2 million, driven by strength in women's sandals, according to Truist Securities data.
The estimate is based on the week-over-week change in total products sold on Crocs' TikTok Shop, multiplied by a weighted average selling price calculated from the company's top 120 stock keeping units on the platform.
The $2.2 million figure remains below the $2.5 million to $2.75 million range recorded several weeks ago. Individual stock keeping unit data showed the strongest week-over-week acceleration in women's sandals.
Truist tracks weekly sales data for multiple brands selling on TikTok Shops, including Vans and Timberland, owned by VF Corp (NYSE: VFC), Under Armour (NYSE: UAA), Gap (NYSE: GAP), Ralph Lauren (NYSE: RL), Ulta Beauty (NYSE: ULTA), and Shark Ninja (NYSE: SN).
The firm also monitors total global TikTok posts and views for over 300 hashtags on a weekly basis, with tracking dating back to December 2024 and February 2025.
Truist calculates weekly gross merchandise value using two methods. The first multiplies the change in sales for individual stock keeping units listed in consecutive weeks by their sales price. The second uses the week-over-week change in total shop sales multiplied by weighted average selling price from the top 120 stock keeping units.