Key insights
- Apple hired Lilian Rincon, a former Google executive, to lead AI product marketing. This move signals Apple's commitment to enhancing Siri using technology potentially derived from Google's Gemini AI model. The improved Siri version is expected to be released this year, suggesting a renewed focus on AI integration within Apple's ecosystem, which could positively influence investor sentiment.
SAN FRANCISCO, March 27 (Reuters) - Apple on Friday said it has hired Lilian Rincon, who previously spent nearly a decade at Google overseeing its shopping and assistant products, as the vice president of product marketing for artificial intelligence, reporting to its marketing chief Greg “Joz” Joswiak.
The hire comes as Apple is readying an improved version of Siri, its virtual assistant, for release this year, rebuilt with technology from Alphabet's Gemini AI model.
(Reporting by Stephen Nellis in San Francisco; Editing by Chris Reese)