Key insights
- Dell has launched a new, more affordable XPS 13 laptop at $699, directly competing with Apple's MacBook Neo. This move signals Dell's strategy to capture a price-sensitive market, mirroring Apple's success with its lower-priced model. While this indicates competitive dynamics within the PC industry, it has a neutral immediate impact on the broader US equity market as it's company-specific news within a mature sector.
Investing.com -- Dell unveiled its most affordable laptop, the XPS 13, on Sunday, as the PC maker attempts to replicate the surprise success of Apple’s MacBook Neo laptop.
The XPS 13 starts at $699, with a discounted price of $599 for students aged 16 and older during the back-to-school season, Dell announced on Sunday.
The lower-priced laptop showed Dell taking cues from Apple in broadening its approach to an increasingly price-sensitive industry, especially in the face of rising memory chip costs and tightening supplies.
Dell said the XPS 13 will be its thinnest and lightest model. The model weighs about half a pound less than Apple’s MacBook Neo and also features a bigger display.
Apple launched the MacBook Neo lineup starting at $599 in March. The laptop was a surprise hit, especially among students and young professionals, and boosted Apple’s fiscal second-quarter earnings.
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