Key insights
- Apple's SVP Deirdre O'Brien sold $7.6M in AAPL stock. InvestingPro data suggests AAPL is overvalued. Apple is testing a new Siri feature and hired a Google executive as VP of AI product marketing. A subsidiary was fined for breaching Russian sanctions. The stock sale and overvaluation signal slight bearishness.
Apple (NASDAQ:AAPL) Senior Vice President Deirdre O’Brien sold shares of the company’s common stock worth approximately $7.6 million on April 2, 2026. The sales were executed in two separate transactions, with prices ranging from $255.12 to $255.82. The stock currently trades at $255.92, with a market capitalization of $3.76 trillion, though InvestingPro analysis suggests the stock is overvalued at current levels—placing it among companies on the Most Overvalued list.
O’Brien sold 20,338 shares at a weighted average price of $255.12 and 9,664 shares at a weighted average price of $255.82.
On April 1, O’Brien also acquired 64,317 shares of Apple’s common stock upon the vesting of restricted stock units. On the same day, 34,315 shares were withheld by Apple to satisfy tax obligations, at a price of $255.63, for a total value of $8,771,943. For deeper insights into Apple’s valuation and financial health, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro for this and 1,400+ other US equities.
In other recent news, Apple Inc. is testing a new Siri feature that would allow users to make multiple requests in a single query. This development is part of the upcoming iOS 27, iPadOS 27, and macOS 27 operating systems. In a separate event, Apple removed the vibe coding app Anything from its App Store, following a prior decision to block updates to the app while allowing earlier versions to remain available. Additionally, Apple Distribution International, a subsidiary based in Ireland, was fined £390,000 by the UK’s Office of Financial Sanctions Implementation for breaching Russian sanctions. The infraction involved payments made to a sanctioned Russian online video streaming service in 2022.
Apple also announced the hiring of Lilian Rincon, a former Google executive, as vice president of product marketing for artificial intelligence. Rincon will report to Greg "Joz" Joswiak, the company’s marketing chief. Meanwhile, Raymond James reiterated its Market Perform rating on Qualcomm Inc., citing concerns over memory pricing dynamics impacting the smartphone supply chain. These developments highlight the ongoing changes and challenges faced by Apple and Qualcomm in the tech industry.
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