Investing.com -- Gucci will partner with Renault's Alpine Formula One team starting in the 2027 season, the luxury brand announced on Wednesday. The team will race under the name "Gucci Racing Alpine Formula One Team" and compete in Gucci's colors.
The partnership will operate under Gucci Racing, described by the brand as a new business and experiential platform centered on performance, precision, discipline, and excellence at the intersection of luxury and sport.
Gucci is owned by French luxury group Kering (KER:FP). Alpine is the Formula One racing division of French automaker Renault (RNO:FP).
Kering is up 5% and Renault is up 8.29%.