SEATTLE - Alaska Airlines (NYSE:ALK) launched a custom aircraft livery today as an Official Seattle World Cup 2026 Host City Supporter, according to a press release statement.
The design appears on a Boeing 737-9 MAX with tail number 985AK and features the Seattle Host City logo and a soccer ball graphic. The livery incorporates elements from the official Seattle Host City poster, including the airline’s whale tail graphic. The underside of the aircraft displays "WE ARE SEATTLE."
Alaska Airlines partnered with Qatar Airways for the initiative. The airline serves as Seattle’s hometown carrier, operating from hubs in Seattle and six other cities across North America.
"We could not ask for a better hometown supporter than Alaska Airlines to carry Seattle and our region’s story to the world," said Peter Tomozawa, CEO of SeattleFWC26, the local organizing committee for Seattle’s participation as a World Cup host city.
The airline’s partnership with SeattleFWC26 includes support for community initiatives during spring and summer, including last month’s inaugural Blind Soccer international tournament, community art installations featuring nonprofit partnerships with Northwest Association for Blind Athletes and the Museum of Flight, and a flag raising ceremony at the Space Needle.
Seattle is one of 16 host cities selected for the FIFA World Cup 2026. SeattleFWC26 operates as a not-for-profit organization managing the city’s participation in the tournament.
Alaska Airlines, along with Hawaiian Airlines and Horizon Air, operates as a subsidiary of Alaska Air Group. The airline network serves more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe.The company, with a market capitalization of $4.66 billion, generated $14.4 billion in revenue over the last twelve months. According to InvestingPro analysis, Alaska Airlines currently trades below its Fair Value, suggesting potential upside for investors. The stock has shown recent momentum with a 7.8% gain over the past week. For deeper insights into ALK’s valuation and access to exclusive ProTips, visit InvestingPro.
In other recent news, Alaska Air Group has seen several notable developments. UBS has raised its price target for Alaska Air Group to $56, citing an optimistic earnings outlook and potential resolution of Middle East conflicts as catalysts for airline stocks. Meanwhile, TD Cowen has reiterated its Buy rating for Alaska Air Group, highlighting the airline’s appealing earnings potential as operational challenges, such as elevated West Coast jet fuel costs and weather-related issues in Hawaii, begin to ease.
Additionally, Alaska Air Group has appointed Mike Sievert, the former CEO of T-Mobile, to its board of directors, as announced in a company press release. In a move to expand its international reach, Alaska Airlines launched a new daily nonstop service between Seattle and London Heathrow. The route will operate year-round, utilizing Boeing 787-9 Dreamliner aircraft. These recent developments come amidst a broader context where airfares have risen significantly, with a 26.7% year-over-year increase in May, according to data from the Bureau of Labor Statistics.
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