Key insights
- Kontoor Brands expands CFO's role to include oversight of Helly Hansen. While operationally focused, recent earnings beat and undervalued status suggest potential for continued growth. The market impact is slightly positive, reflecting confidence in management and the company's financial health.
GREENSBORO, N.C. - Kontoor Brands, Inc. (NYSE:KTB) announced today that Joseph Alkire will take on expanded responsibilities within the company’s executive leadership team.
Alkire, who currently serves as Chief Financial Officer and Global Head of Operations, will add global oversight of the Helly Hansen brand to his existing duties, effective immediately.
The company stated that Alkire has been involved with Helly Hansen since the early stages of its acquisition by Kontoor Brands. He will work alongside Børre Hegbom, who serves as Senior Vice President and Global Head of Helly Hansen.
"I look forward to partnering closely with him and the entire team to ensure the brand has the resources, operational support and strategic focus it needs to accelerate growth and profitability," Alkire said in the press release statement.
Scott Baxter, President, Chief Executive Officer and Chairman of the Board of Directors, said Alkire has been a strategic partner in shaping Helly Hansen’s role within Kontoor’s operations.
Kontoor Brands owns three lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. The $3.7 billion apparel company has delivered a 33% stock return over the past year and currently trades below its InvestingPro Fair Value, placing it among undervalued stocks in the sector. The company maintains a 3.14% dividend yield while demonstrating strong financial health. The company did not disclose financial details or specific objectives related to the organizational change.
The announcement is based on a press release statement from the company.
In other recent news, Kontoor Brands reported impressive fourth-quarter results, exceeding analyst expectations with adjusted earnings per share of $1.73, surpassing the consensus estimate of $1.65. The company’s revenue reached $1.02 billion, which was higher than the anticipated $975.09 million, marking a significant 46% increase compared to the same period last year. Stifel raised its price target for Kontoor Brands from $75 to $80, maintaining a Hold rating, citing the company’s fiscal year 2025 revenue and earnings surpassing their estimates. Additionally, UBS increased its price target for Kontoor Brands to $131 from $118, while maintaining a Buy rating, highlighting the company’s growth potential and the positive impact of the Helly Hansen acquisition on future earnings.
Meanwhile, Levi Strauss was named a top pick by Wells Fargo, which reiterated an Overweight rating and set a price target of $25. The firm noted Levi Strauss’s revenue acceleration and category momentum over the past year, despite some challenges in direct-to-consumer and supply chain operations in the latter half of 2025. These developments indicate positive trajectories for both Kontoor Brands and Levi Strauss, according to analysts from Wells Fargo, UBS, and Stifel.
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