Key insights
- Gladstone Investment (GAIN) owns Schylling, the maker of the viral NEE-DOH toy. High demand for NEE-DOH is driving revenue growth for Schylling and contributing to GAIN's NAV. While positive, the overall impact on GAIN's stock is likely limited due to its diversified holdings and focus on dividends rather than high growth.
The company Gladstone Investment company $GAIN owns around 20 different businesses. It makes money from the interest and dividends it receives from the companies it owns. The stock pays a 6% dividend, so that is what its investors expect with little growth. One of these companies is Schylling, a toy company. Schylling owns the popular NEE-DOH toy line. These are squishy toys popular on tik tok. You will see long lines and angry mommies trying to buy them for their kids with little luck. They are being sold out from organic demand and scalpers.
During the last quarter the CEO of GAIN did mention specifically Nee-Doh by name as a growth driver and the reason for an increase in Net Asset Value (NAV).
I also have found an interview from April 3rd where the Schylling CEO says the Nee-Doh revenue is up 6x from the last year. They are clearly sold out and the market has completely missed this opportunity.
Have you seen this on tik tok?
I HAVE A POSITION IN GAIN.