Key insights
- Citizens raised its price target for Zillow to $85, citing its competitive advantage in listings exclusivity. The firm believes Zillow has won the listings battle through its strategy of offering leads and commissions. Other analysts have also weighed in, with UBS reiterating a Buy rating and Cantor Fitzgerald maintaining a Neutral rating. Overall, analyst sentiment suggests potential upside for Zillow, driven by AI and revenue growth strategies.

Investing.com - Citizens set a price target of $85 on Zillow Group shares (NASDAQ:ZG) and rated the stock Market Outperform. The target represents significant upside from the current price of $40.64, with InvestingPro analysis indicating the stock is undervalued relative to its Fair Value—placing it among opportunities on the most undervalued stocks list.
The research firm highlighted Zillow’s position in the listings exclusivity competition. Citizens analyst Andrew Boone stated the company has established a competitive dynamic between Compass and other brokerages.
The analyst noted Zillow’s strategy of offering leads and commissions to listing agents for Preview listings. This approach has strengthened the company’s market position on a national scale.
Citizens views Zillow as having won the listings exclusivity battle through this competitive positioning. The firm’s assessment reflects the company’s ability to leverage its platform advantages. According to InvestingPro Tips, Zillow remains a prominent player in the Real Estate Management & Development industry, with a market cap of $9.74 billion. Investors seeking deeper insights can access a comprehensive Pro Research Report on Zillow, one of 1,400+ US equities covered.
The Market Outperform rating indicates Citizens expects Zillow shares to perform better than the overall market over the next 12 months.
In other recent news, Zillow Group’s financial outlook has garnered attention with several analyst firms sharing their perspectives. UBS reiterated a Buy rating on Zillow Group, highlighting the company’s potential for AI-driven growth and setting a price target of $80. Cantor Fitzgerald maintained a Neutral rating with a $46 price target, noting Zillow’s revenue growth strategy and its use of mergers and acquisitions to bolster growth. Citizens also expressed optimism, reiterating a Market Outperform rating and an $85 price target, citing AI cost savings and increased advertising spending as key factors.
D.A. Davidson echoed positive sentiments with a Buy rating and a $75 price target following Zillow’s AI Investor Summit, where company leaders discussed strategic initiatives. Additionally, Zillow Group saw a positive development as Compass Inc. dropped its lawsuit against the company, which had alleged anticompetitive practices related to home-listing rules. This legal resolution ends a months-long dispute between the two real estate entities. Investors will be watching how these strategic moves and legal outcomes impact Zillow Group’s future performance.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.