Key insights
- A significant shareholder, Margaret E. Haas, sold approximately $1.15 million in Levi Strauss & Co. stock through a pre-arranged trading plan. While the sale occurred near the stock's 52-week high and the company reported strong revenue growth, insider selling, even if planned, can signal a lack of conviction from large holders. This event, coupled with the stock's recent strong performance, might suggest a potential pause or slight pullback in LEVI shares, though the company's underlying fundamentals appear robust.

Margaret E. Haas, a significant shareholder in LEVI STRAUSS & CO (NYSE:LEVI), recently sold Class A Common Stock valued at approximately $1.15 million. The transaction, reported on June 11, 2026, involved the sale of 47,721 shares at a weighted average price of $24.0123 per share, with individual sales occurring between $24.00 and $24.0475.
This disposition was carried out under a Rule 10b5-1 trading plan, which was adopted on April 13, 2026. Prior to the sale, an equivalent number of Class B Common Stock shares were converted into Class A Common Stock on the same date. The sale comes as LEVI stock trades near its 52-week high of $24.82, with shares delivering a strong 47% return over the past year. According to InvestingPro analysis, the stock remains undervalued relative to its Fair Value estimate, placing it among companies on the most undervalued list. Class B shares are convertible into Class A shares on a one-for-one basis at the holder’s option and have no expiration date.
The shares involved in both the conversion and subsequent sale were held indirectly by the Margaret E. Haas Fund for the benefit of various charitable entities. Ms. Haas, who is board chair of the fund, disclaims beneficial ownership of these shares.
Following these transactions, the specific block of Class A Common Stock held indirectly by the Margaret E. Haas Fund, which was converted and sold, now stands at zero shares. Margaret E. Haas remains associated with substantial direct and indirect holdings of Class B Common Stock in LEVI STRAUSS & CO (NYSE:LEVI), including 6,974,430 shares held indirectly by the Margaret E. Haas Fund, 13,035,688 shares held directly, and additional indirect holdings through other trusts and foundations, for which she disclaims beneficial ownership.
In other recent news, Levi Strauss & Co. reported a 9% revenue growth on a constant-currency basis for the quarter, surpassing its guidance of 4%-5%. The company’s earnings per share reached $0.42, exceeding its projected range of $0.35-$0.38. Needham reiterated its Buy rating with a $28.00 price target after these results. UBS also raised its price target for Levi Strauss to $34.00, citing the company’s transformation into a global lifestyle brand. TD Cowen increased its price target to $28, highlighting the company’s product expansion as a key factor. Stifel maintained its Buy rating with a $27.00 price target, noting an acceleration in organic growth trends to 9% in the first quarter. Jefferies reiterated its Buy rating on Levi Strauss, emphasizing the company’s performance amid geopolitical uncertainties. These developments reflect a broad positive sentiment among analysts regarding Levi Strauss’s current trajectory.
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