Investing.com - Meta Platforms (NASDAQ:META) announced Thursday the launch of creator assistant on Facebook, a personalized AI tool built into the creator dashboard that provides recommendations based on a creator’s content style, performance, and community.
Creator assistant allows creators to ask questions about their performance, such as why a particular reel outperformed others or how their audience has shifted over time. The tool provides conversational responses and learns creator goals over time, whether focused on audience growth, engagement, or monetization.
The assistant draws on trending content on Facebook to suggest ideas, including trending audio, cultural moments, and top-performing content styles. The tool is designed to help creators understand performance patterns without analyzing multiple dashboards and charts.
Creator assistant is rolling out to creators in the United States, Canada, and India. Meta said it will add new capabilities and expand access to more countries in the coming months.
Meta also announced the expansion of AI-powered Reels translations to Arabic, Bahasa Indonesian, French, Thai, and Vietnamese. The company said over half a billion users on Facebook now watch AI-translated videos weekly, with translations available across nine languages that preserve the sound and tone of a creator’s voice.
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