Key insights
- Bank of America's strategy of expanding physical branches while investing in AI suggests a bullish outlook for the company. This hybrid model aims to improve customer acquisition, deepen relationships, and strengthen cross-selling opportunities. JPMorgan's similar expansion strategy reinforces the potential benefits, indicating a positive trend for these banks.
Bank of America BAC has been proving that physical branches still matter, even as artificial intelligence (AI) transforms banking. As of March 31, 2026, BAC had 3,540 financial centers and 14,902 automated teller machines across the United States.While investing heavily in renovations and upgraded branch formats, BAC continues with its plan of opening more than 150 financial centers across 60 markets by the end of 2027, a move that underscores management’s view that digital tools and AI enhance and do not replace in-person banking.This strategy is expected to provide a meaningful customer acquisition advantage to BAC. Despite more than 90% of client interactions occurring through digital channels, customers still schedule nearly 10 million appointments with financial specialists in a year at Bank of America. The bank’s financial centers are increasingly being used for complex discussions around mortgages, retirement planning, wealth management and small-business services, wherein face-to-face advice helps build trust and deepen relationships.Physical presence is also expected to amplify digital growth. Branches act as both advisory hubs and marketing assets, improving brand visibility and making it easier to convert online prospects into full banking relationships.Thus, in the AI era, Bank of America’s hybrid model (combining digitization with physical branches) may give it an edge over peers. BAC’s AI tools, like its virtual assistant, Erica, can handle the routine tasks and improve efficiency, freeing employees to focus on higher-value conversations. By combining advanced technology with expanded physical access, Bank of America is positioning itself to attract more customers, gather deposits and strengthen cross-selling opportunities in an increasingly competitive banking landscape.
JPMorgan JPM, the biggest bank in the country, is also expanding its footprint in new regions despite the rise of mobile and online banking. It targets to expand its affluent banking services and open more than 500 branches by 2027, with above 160 across 30 states to be opened this year. This move is expected to solidify JPMorgan’s position as the bank with the largest branch network, covering all 48 U.S. states.JPMorgan is also committed to renovating its existing locations by 2027 to serve its customers better.Wells Fargo WFC had 4,093 retail bank branches as of March 31, 2026. The bank is investing in its branch network and upgrading digital tools to augment customer experience. In 2025, Wells Fargo refurbished approximately 700 branches, with more than half of its branch network now upgraded and the remaining branches expected to be completed over the next few years.
In the past six months, shares of Bank of America have lost 3.5% against the industry’s 2.2% growth.
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From a valuation standpoint, Bank of America trades at a 12-month trailing price-to-tangible book (P/TB) of 1.82X, below the industry average of 2.89.
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The Zacks Consensus Estimate for Bank of America’s 2026 and 2027 earnings implies year-over-year growth of 17.1% and 13.6%, respectively. In the past week, earnings estimates for both years have been unchanged.
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Bank of America currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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This article originally published on Zacks Investment Research (zacks.com).
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