Key insights
- Global smartphone sales have declined for nine consecutive weeks due to weak consumer demand. While Apple and Huawei bucked the trend with sales growth, the overall market sentiment remains subdued. Apple's wearables business, particularly smartwatches, showed strong growth, indicating a potential bright spot within the technology sector. The emergence of new competitors in smart glasses suggests evolving market dynamics.
Investing.com -- Global smartphone sales dropped for the ninth week in a row, according to Counterpoint, as consumer demand remains weak across the market.
Apple and Huawei recorded growth during the period despite the overall decline in sales. The two companies stood out as exceptions in an otherwise struggling market.
Apple also posted gains in its wearables business, capturing the lead in the global smartwatch market during the first quarter of 2026. The company’s smartwatch sales grew 21% compared to the same period a year earlier.
AWE 2026 showcased new entrants in the smart glasses market, pointing to expanded competition in the wearable technology sector.
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