Key insights
- Planet Fitness is integrating AI to improve member retention and personalize customer service. The company is exploring AI-enabled workout plans and removing the Lunk Alarm, potentially improving customer experience. These initiatives could lead to increased membership and revenue, but the impact on the broader US equity market is limited.
“Planet Fitness is actively integrating AI to boost member retention and improve customer experience. As of early 2026, the company uses AI for predictive churn modeling to understand why members stop attending and leverages Sprinklr AI+ to personalize, speed up, and enhance customer service interactions across social media and digital platforms.
Future Tech Integration: Exploring AI-enabled tools to offer customized, adaptive workout plans that align with member goals and performance”
-Google Ai
PLNT set to rebound well with this AI integration?
Also they are rolling out the removal of the Lunk alarm and adding actual squat machines.