Key insights
- A user observed a recent change in Snapchat's ad delivery, shifting from skippable to unskippable video ads. This change, implemented approximately two months ago, is expected to significantly boost ad revenue as users are now compelled to view ads. The observer plans to increase their position in SNAP if quarterly results validate this thesis, suggesting a potentially positive outlook for the company's advertising business and, by extension, its stock performance.
Been on Snapchat for years and not until recently (like 1-2 months ago) all of their ads in between stories were a clickable screen therefore didn’t have to watch or look at any of it. Something changed about 2 months ago where now every ad is a video (about 5 seconds long) that is unclickable therefore have to watch it. Seems like this change will lead to huge ad dollars as a lot more people have to actually look at them now as opposed to the past. Going to add more to position in the coming months especially if this thesis is evidenced by quarterly results. Not financial advice.