Key insights
- Church & Dwight acquired Miss Mouth's for $325 million, a move expected to be neutral to 2026 EPS but accretive to cash earnings in 2027. The company anticipates double-digit sales growth for the acquired brand. This acquisition aligns with CHD's strategy of acquiring category leaders. The news follows strong Q1 2026 earnings for Church & Dwight, leading to price target increases from analysts, though ratings remain mixed.
EWING, N.J. - Church & Dwight Co., Inc. (NYSE:CHD) completed the acquisition of Miss Mouth’s Messy Eater stain remover brand for approximately $325 million, according to a press release statement. The transaction closed on Wednesday.
Miss Mouth’s reported net sales of approximately $80 million and EBITDA of $28 million for the twelve months ending December 31, 2025. The brand holds the top position among stain removers on Amazon and expanded to multiple U.S. retailers in the first half of 2026.
The acquisition is expected to be neutral to Church & Dwight’s 2026 earnings per share, inclusive of transition costs, acquisition-related expenses, interest expense, intangible amortization expense, and incremental marketing. The company expects the deal to be accretive to cash earnings in 2027.
Church & Dwight projects double-digit net sales growth for Miss Mouth’s over the next couple of years. The brand currently has household penetration in the low single digits compared to nearly 50% for the stain remover category.
Rick Dierker, Church & Dwight’s Chief Executive Officer, stated the acquisition aligns with the company’s strategy of adding brands that are ranked first or second in their categories with strong margins and asset-light operations.
Church & Dwight, founded in 1846, manufactures personal care, household, and specialty products under brands including Arm & Hammer, Trojan, OxiClean, and Waterpik.
Proskauer Rose LLP served as legal advisor to Church & Dwight on the transaction.
In other recent news, Church & Dwight reported strong financial results for the first quarter of 2026, with an adjusted earnings per share of $0.95, surpassing the forecast of $0.93. The company’s revenue reached $1.47 billion, exceeding the anticipated $1.46 billion. UBS responded to these strong earnings by raising its price target for Church & Dwight shares to $100, maintaining a Neutral rating. Additionally, Evercore ISI increased its price target to $105, citing the company’s strong position in the detergent market compared to its competitors.
The company’s gross margin improved by 130 basis points year-over-year, contributing to the earnings beat. Church & Dwight’s organic sales growth was 5%, outpacing both the 3% first-quarter outlook and the 3.4% estimate by analysts. In corporate governance news, all ten nominees were elected to the board of directors during the annual stockholders’ meeting. These developments reflect the company’s robust financial performance and strategic positioning in its market segments.
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