Key insights
- The author questions Reddit's advertising model, suggesting that tech-savvy Reddit users are less likely to engage with ads compared to users on other platforms. This raises concerns about Reddit's ability to generate revenue from advertising and achieve growth, implying a potential headwind for the company's valuation if it were to become publicly traded.
I am using reddit for fun and chatting shit and looking at stuff. Investors would like to target ads to me so I buy shit so they justify charging for ads. Problem is, I cant really remember one single time I got an ad on any platform and engaged with it and someone profiting from me.
I dont know what percentage are like me on reddit, but I know for sure people here are way more internet and technology savy than those on Tiktok or Facebook or IG.
This means, many users will probably think like me , see an ad , think “ fukin ads “ and scroll past.
Maybe I am wrong, but I just have a feeling I am the average reddit user . And if I am the average reddit user, ads dont make money off me.
How exactly will reddit manage to get businesses to spend money on ads here when the average user(me) dont buy off ads?
Im really curious how you think reddit will grow . Asa I said, maybe i just dont see something thats obvious