AT&T adds more wireless subscribers than expected as bundling pays off

STREETINSIDER.COMApr 22, 10:31 AM UTC

Key insights

  • AT&T exceeded expectations for wireless subscriber additions and revenue, driven by bundling strategies and growth in 5G and fiber services. The company's adjusted profit also beat estimates. While positive for AT&T, the broader market impact is limited, suggesting a slightly positive signal for the telecommunications sector.
AT&T adds more wireless subscribers than expected as bundling pays off

April 22 (Reuters) - AT&T added ‌more wireless ​subscribers ​than expected in the first quarter, benefiting from customers opting for the telecom provider's packages bundling wireless and ‌high-speed fiber services.

Shares of the company were up 1% in ⁠premarket trading on Wednesday.

In a highly competitive market, network providers have extended ‌device subsidies, added plan discounts ‌and increased investments in network infrastructure to attract and retain customers.

About 42% of AT&T households that use home internet services also ​opted for wireless plans, a convergence dynamic that analysts had flagged as a key differentiator.

AT&T, like rival T-Mobile, extended device ⁠subsidies into the first quarter for Apple's latest iPhone models as carriers competed aggressively to ​lure customers with lucrative offers.

The company said it added 294,000 net monthly bill-paying wireless phone subscribers in the ​first quarter, compared with additions of ‌272,000 expected by analysts polled by FactSet.

AT&T raised prices on its lowest and highest wireless tiers while trimming ⁠prices in the middle, a move analysts said is designed to steer customers toward mid-range plans rather than spark a price war.

Total revenue ⁠for the quarter grew about 3% to $31.5 billion, compared with estimates of $31.25 billion, ​according to data compiled by LSEG.

Starting first quarter, AT&T is reorganizing its business segments to highlight its core growth areas.

The new advanced connectivity segment, covering ‌domestic 5G and fiber services, reported about 5% growth in revenue thanks to higher wireless device ‌sales volumes and impact from the acquired mass markets fiber business ⁠from Lumen.

AT&T reported adjusted profit ‌of 57 cents per ​share in the quarter, above expectations of 55 cents.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing by ‌Anil D'Silva)

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