Today's Hottest Stock? A Shoe Company That Is Pivoting to AI

INVESTOPEDIA.COMApr 15, 3:31 PM UTC

Key insights

  • Allbirds (BIRD) is pivoting from footwear to AI compute infrastructure, renaming itself NewBird AI. The stock price surged on the news, reflecting renewed risk appetite and investor enthusiasm for AI-related ventures. This event signals a potential speculative bubble forming in the AI sector, but its overall impact on the broader US equity market is limited.
Today's Hottest Stock? A Shoe Company That Is Pivoting to AI

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There are undoubtedly more significant things going on in markets these days—war-driven oil-price fluctuations, earnings, the prospect of Fed action later this month—but a non-zero amount of attention is currently going to the birds.

That, specifically, means the news that Allbirds (BIRD)—known for shoes that for a time seemed ubiquitous in Silicon Valley, and on the feet of those who sought to co-opt its aesthetic—has, in a manner befitting a footwear maker, pivoted. A financing deal announced earlier today, the company said, will help it turn its business "to AI compute infrastructure, with a long-term vision to become a fully integrated GPU-as-a-Service and AI-native cloud solutions provider." (The company, a press release notes, "anticipates changing its name to 'NewBird AI.'")

Today's news follows the late-March announcement that Allbirds was getting out of the shoe game, selling its IP for $39 million to the company that handles brands like Ed Hardy, Born and Ecko Unltd.

Investors have seized the moment to send shares of Allbirds skyward today: The stock, which closed yesterday at about $2.50 per share, recently changed hands above $20, a level it hasn't seen in years.

Some of that likely reflects enthusiasm for the company's move into a sector seen as the big growth opportunity of the moment, even if an unlikely one for a company until recently known for footwear—and for a loss of market value valued in the billions of dollars down to levels measured in the tens of millions. Such moves aren't unprecedented: Iren (IREN), for example, swapped its focus from bitcoin mining to AI cloud services. Other companies have in years past made their own pivots—to crypto, for example.

But it also points to a renewed appetite for risk, with investor optimism lifting stocks toward highs, pulling the tech-focused Nasdaq in particular steadily upward, and feeding a hunger for quick action. All's well, it seems, that birds well.

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