Key insights
- BofA reiterated a Buy rating on Amazon with a $275 price target, citing faster delivery options and improved efficiencies driven by AI. The analyst believes Amazon's focus on retail unit economics and margin expansion supports long-term growth. The report highlights Amazon's competitive advantage against gig economy delivery services. InvestingPro analysis suggests Amazon is undervalued.

Investing.com - BofA Securities reiterated a Buy rating and $275.00 price target on Amazon.com (NASDAQ:AMZN) following the company’s launch of faster delivery options. The stock currently trades at $214.09 with a market cap of $2.29 trillion and a P/E ratio of 29.79.
Amazon launched 1-hour and 3-hour delivery options for more than 90,000 items ranging from everyday essentials, electronics, and over-the-counter medications. The 1-hour delivery option is available in hundreds of U.S. cities and towns, including parts of major metros like Los Angeles, Chicago, and Washington D.C., while 3-hour delivery is offered in more than 2,000 cities.
BofA Securities said Amazon continues to drive faster delivery speeds year-over-year by leveraging its existing delivery sites, which are getting more efficient due to predictive AI algorithms improving inventory placement and streamlined picking, sorting, and fulfillment processes. The new faster delivery options should enable Amazon to better compete against local gig economy delivery services. The company’s operational improvements are reflected in its 50% gross profit margin and 12% revenue growth over the last twelve months.
The firm said it remains constructive on continued delivery efficiency improvements, while the implementation of new delivery fees suggests Amazon continues to be focused on retail unit economics that should drive long-term margin expansion.
BofA Securities maintained its Buy rating on Amazon given ongoing retail service improvements and efficiencies. According to InvestingPro analysis, Amazon appears undervalued based on its Fair Value assessment. The platform offers additional insights, including 10 ProTips for AMZN investors seeking deeper analysis.
In other recent news, Amazon.com, Inc. has completed a €14.47 billion bond sale in euro-denominated notes across multiple tranches, as detailed in a U.S. Securities and Exchange Commission filing. This transaction is part of a broader $36.9 billion debt offering across various maturities, which Amazon announced in a separate filing. In addition to these financial maneuvers, BofA Securities has reiterated its Buy rating on Amazon’s stock, maintaining a $275 price target following changes to the Prime Video ad-free tier pricing. The new plan, rebranded as Prime Video Ultra, will increase from $2.99 to $4.99 per month, with an annual option available for $45.99.
Furthermore, Amazon Web Services (AWS) has formed a strategic partnership with SailPoint, positioning SailPoint as a preferred identity governance solution for AI builds on AWS. AWS has also partnered with Cerebras Systems to deliver faster AI inference solutions, expected to be available in the coming months. These developments highlight Amazon’s continued efforts to expand its financial and technological capabilities.
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