Key insights
- The author expresses strong bullish sentiment on Celsius Holdings (CELH), citing its growth potential within the energy drink market, particularly among Gen Z consumers. They highlight CELH's partnerships, acquisitions, and lower valuation compared to Monster Beverage (MNST) as key drivers. The author suggests CELH is undervalued and poised for significant growth, recommending further research.
Celsius holdings (CELH) is an energy drink company, their target audience are health gurus and gym goers, mostly females and Gen Z, that is an untapped market at this current time and they're dominating based on their current and projected earnings growth, both the US and Internationally, my theory is that since they're a new brand their current age demographic will become generational as their costumer base grows older, same as MNST that had a generational run over the years.
They've recently been working with PepsiCo and using their distribution system yet they're still not fully integrated, they've acquired Alani Nu (with massive success based on the revenue growth) thats targetted more towards women, and RockStar thats still in its early growth phase.
Im feeling like their biggest competitor, MNST, is overvalued with 10x of CELH market cap (more room for CELH to grow), CELH has a current forward PE of around 20, lower than the rest of the energy drink companies which is a joke compared to the numbers they're growing, also CELH is being aggressively advertised to the Gen Z community, based on the many youtube influencers thats advertising the brand, just look at any podcast type influencers that are shoving it down the viewers throat (Theo Von for example).
Sorry for the terrible formating since im writing on a phone, i recommend doing your own research and invest at your own risk, and read their balance sheets and earnings, this is my highest conviction pick and im throwing as much money as i physically could.