Key insights
- Alphabet sold $3.46M of Ethos Technologies (LIFE) stock in mid-May at prices above the current market. LIFE shares have declined 30% in the past week and are considered undervalued. The sales were preceded by pro rata in-kind distributions to Alphabet Holdings LLC. While the sale itself is small, it adds to negative sentiment given LIFE's recent price decline.
Alphabet Inc. and its affiliated entities have reported sales of Ethos Technologies Inc. (NASDAQ:LIFE) Class A Common Stock totaling approximately $3.46 million over May 14 and May 15, 2026. The sales involved 147,552 shares, with the weighted average prices for these transactions ranging from $23.0093 to $24.2679 per share.The timing of these sales is notable given recent market volatility. According to InvestingPro data, LIFE shares have taken a significant hit, dropping over 30% in the past week to close at $20.69. The stock currently trades well below Alphabet’s average sale prices from mid-May, and InvestingPro analysis suggests the company appears undervalued based on its Fair Value assessment. This positions LIFE among stocks on the Most Undervalued list, with the stock trading at $20.69 compared to a market cap of $1.36 billion.
The transactions were conducted by Alphabet Holdings LLC, an entity indirectly controlled by Alphabet Inc. On May 14, Alphabet Holdings LLC sold 60,077 shares at a weighted average price of $23.0093 per share. These shares were sold in multiple transactions at prices ranging from $22.81 to $23.42. The following day, May 15, two separate sales occurred: 45,410 shares were sold at a weighted average price of $23.2691 per share, with individual transaction prices ranging from $22.83 to $23.81. An additional 42,065 shares were sold at a weighted average price of $24.2679 per share, with prices for these transactions ranging from $23.835 to $24.74.
Prior to these sales, shares were transferred through pro rata in-kind distributions for no consideration. On May 14, GV 2019, L.P. distributed 60,077 shares of Class A Common Stock to its partners, resulting in direct beneficial ownership by Alphabet Holdings LLC. A similar distribution occurred on May 15, where GV 2019, L.P. distributed 87,475 shares, also resulting in direct beneficial ownership by Alphabet Holdings LLC.
GV 2019, L.P. and GV 2021, L.P. are investment partnerships. Alphabet Inc. is the controlling stockholder of XXVI Holdings Inc., which is the sole member of Alphabet Holdings LLC. Alphabet Holdings LLC, in turn, is the sole member of GV 2019 GP, L.L.C. and GV 2021 GP, L.L.C., which are general partners in the respective GV partnerships. Following these transactions, GV 2019, L.P. holds 3,050,697 shares of Ethos Technologies Class A Common Stock. Alphabet Holdings LLC no longer holds any shares directly. GV 2021, L.P. continues to indirectly beneficially own 571,907 shares of Class A Common Stock.For investors tracking LIFE, InvestingPro offers comprehensive analysis including 8 additional ProTips beyond the volatility indicators, a detailed Pro Research Report, and real-time Fair Value calculations to help navigate the stock’s price movements.
In other recent news, Ethos Technologies reported significant financial growth for the first quarter of 2026, with revenue reaching $193 million, marking a 104% increase year-over-year. This performance exceeded Street estimates by 33%, driven by strong growth in activated policies and average revenue per user (ARPU). Despite these impressive figures, the company’s pro forma earnings per share of $0.38 fell short of both Citizens’ estimate of $0.45 and the consensus of $0.46.
Following these results, Citizens raised its price target for Ethos Technologies to $27 from $21, maintaining a Market Outperform rating. Similarly, BofA Securities increased its price target to $28 from $18, while continuing to recommend a Buy rating. BofA noted that Ethos Technologies’ activated policies reached 88,000, surpassing their estimate of 59,000, and that direct revenue exceeded expectations by nearly $40 million. These developments highlight the company’s robust growth trajectory and strategic product expansions.
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