LONDON - Netflix is projected to reach nearly 400 million subscribers worldwide by the end of 2031, according to forecasts from research firm Omdia presented at NEM Dubrovnik 2026 today.
The streaming platform’s monthly audience is expected to exceed one billion viewers by 2027, according to the company statement. Netflix trades on NASDAQ:NFLX.
Omdia’s analysis indicates consolidation activity is increasing across the streaming industry. A potential combined HBO Max and Paramount+ service could attract approximately 175 million subscribers worldwide by 2031, which would position the merged entity among the world’s five largest streaming platforms, according to the press release statement.
"The streaming market is entering a new phase in which scale and sustainability are becoming increasingly important," said Maria Rua Aguete, Head of Media & Entertainment at Omdia. "Consolidation is likely to strengthen a number of competitors, but Netflix continues to benefit from a level of global reach and subscriber scale that remains difficult to replicate."
Omdia consumer research shows that 40% of Paramount+ subscribers would also subscribe to HBO Max, while 26% of HBO Max subscribers currently take Paramount+ subscriptions.
YouTube is forecast to reach 2.7 billion monthly active users in 2026, according to Omdia. The platform maintains a scale that exceeds any individual streaming service.
"Competition is no longer limited to streamer versus streamer," Rua Aguete said. "Netflix remains the dominant subscription streaming platform, while YouTube is becoming an influential force in television as it continues to attract audiences, creators and premium content."
Omdia expects the next growth phase in the streaming market to be shaped by continued consolidation, expansion of advertising-supported models, content bundling strategies, and competition for consumer attention across subscription and ad-supported services.
Omdia is part of TechTarget, Inc. (NASDAQ:TTGT). The parent company, with a market cap of $270 million, has shown strong revenue growth of 48% over the last twelve months despite recent stock volatility. According to InvestingPro analysis, TTGT appears undervalued at current levels, with analysts predicting a return to profitability this year. Investors can access detailed analysis and Fair Value estimates for TTGT and 1,400+ other US equities through comprehensive Pro Research Reports.
In other recent news, Informa TechTarget reported a significant earnings miss for the first quarter of 2026. The company announced an earnings per share (EPS) of -$0.98, which fell short of the forecasted $0.40. Despite this earnings miss, Informa TechTarget reported revenues of $106 million, marking a 2% increase compared to the previous year. Additionally, the company highlighted a notable 27% growth in adjusted EBITDA. These developments indicate that while the company faced challenges in meeting earnings expectations, there were positive signs in terms of revenue and EBITDA growth. The recent earnings call did not mention any mergers or acquisitions. There were also no reported analyst upgrades or downgrades for the company.
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